Global Brand Protection
 

Licensed Products

It can be difficult for an untrained eye to tell the difference between Genuine Ford vs. fake parts and accessories. The fakes can look great, but the differences are very real. Genuine parts and accessories are built to original equipment specifications for fit, form and function. Ford licenses suppliers of apparel, gifts and accessories to ensure our high standards of quality are maintained.

Examples of Ford Licensed Products

When you think of licensed products, you probably think of Ford hats, T-shirts, and key chains. But what about cell phone cases, video games and pressure washers? Ford has more than 400 licensees globally who sell everything from pinball machines to luggage. Check out some examples below.

Left:  A commercial for the official Ford Speed Champions Lego kit.


Left:  The Xbox game Forza Motorsport 6 features the Ford GT.




Additional Ford Motor Company licensed products:

Left:  This licensed pinball machine is inspired by the legendary Ford Mustang.




Left:  Ford even licenses eyewear featuring the iconic Mustang logo.




Left:  Ford phone cases.




Left:  Ford licensed Pedego bike.




Left:  High quality giftware and home décor sold at specialty retailers across Europe.




Left:  The Ford Pressure Washer by Pulsar is available online through major home improvement retailers.




Left:  Ford licensed tools sold at Pep Boys and select Meijer locations.

Official Licensed Product Security Tags

Ford’s Official Licensed Products (OLP) require the use of specially-designed security hangtags or stickers to prevent trademark infringement.



Both the hangtag and sticker shown above employ various security features, including a QR code that links consumers to the Ford Rewards site. Once the consumer is at the site, they simply register their product using the unique trace numbering code allowing them instant access to electronic gifts and the opportunity to register for giveaways

Official Licensed Product Logo

Remember, the Official Licensed Product (OLP) logo, shown below in several variations, must be visible on both the licensed product and its packaging.





Left:  Examples of the OLP logo displayed on packaging.


Left:  In addition to the security hangtag or sticker, Ford OLP apparel also includes a Ford sewn-in or screened OLP logo.